The last few years were all about artificial intelligence. Marketers are constantly on the lookout for new tools and technologies that would help them automate their day-to-day processes and cut costs. Most importantly, AI-driven solutions can ensure that you’re competitive during these turbulent times.

Besides AI, there are a few other trends that will take center stage in 2024. For example, we’re noticing much more focus on short video content, as most users no longer have the patience to read long blog posts. Chatbots are another big thing that will completely revamp the customer service industry.

1.     Generative Content

Just a few days before writing this article, OpenAI announced its new, revolutionary technology called Sora. The generative tool can create amazing short videos by tapping into an enormous number of online resources. However, it will likely take some time until we start using this technology for our marketing.

Even without Sora, companies are already tapping into this generative power. More and more businesses rely on tools like Jasper to automate their daily content generation. With this software, brands can create incredible articles, emails, and social media posts in a fraction of the time they would previously require.

2.     Social Media Videos

Many youngsters have no intention of reading long blog posts. They would rather enjoy short videos on TikTok and Instagram, consuming an enormous quantity of content in just a few short hours. The best thing about videos is that they give you a chance to go viral with minimal effort while also sharing the company’s message.

Video marketing and social media have become vital for companies looking to quickly boost their online presence. While these digital tactics don’t work for every type of business, we can’t shut our eyes to them. With the right strategy, you can significantly boost lead generation and awareness for your brand.

3.     Chatbots

Chatbots are another technology that relies on artificial intelligence and machine learning. With these tools, you can increase the efficiency of your customer support team while also cutting some expenses along the way. Chatbots can provide answers to any question at any time without human bias.

Besides handling your clients, you can also use these systems internally to streamline various processes. Your employees can interact with chatbots when looking for assistance or trying to retrieve company documents. On top of being cost-efficient, chatbots also provide enormous scalability, which will benefit any rapidly growing business.

4.     Email Marketing Automation

Back in the day, marketers had to manually scrape hundreds of contacts before starting an email campaign. After that, they had to create personalized messages for each one of these users in an attempt to increase their conversion rates by 1% or 2%. Luckily for us, those days are long gone.

Now, you can scrape thousands of names, email addresses, and LinkedIn profiles with a single click of a button. Modern emailing software also includes generative tools, which allow you to create instant, personalized messages for your prospects. With this software, a single marketer can execute full-scale campaigns in an hour or two without spending too much company resources.

5.     Influencer Marketing

Influencer marketing has become immensely popular in the last few years. By partnering up with the right individuals, you can boost your sales, authority, and reach without having to build a personal network or optimize your website. Most importantly, influencers provide instant conversions, which can be vital for businesses that need to generate quick cash.

However, the fact you’re spending a bunch of money on an influencer doesn’t necessarily mean that the campaign will be a success. First, you need to find the right partner who covers topics relevant to your brand. After that, you need to create an authentic message that will showcase your offer in a proper light. 

6.     Omnichannel Marketing

Although omnichannel marketing isn’t a new concept,this methodology is trending upward in the last few years. The main reason why omnichannel marketing is increasing in popularity is that it is now so easy to create messages for various channels and share them with a single click.

Generative tools allow you to create and repurpose posts for various platforms, ensuring that your message is always suitable for a specific website. With social media tools like Sprout Social and Socialbee, you can schedule posts and publish them in advance, allowing you to focus on other promotional activities.

7.     Voice Search

Nowadays, voice searches are vital for mobile users. Instead of typing their queries into the tab, people can find answers to all their questions while driving a car or washing dishes. The potential traffic you can get from these queries is enormous, so you should learn how to optimize your content and website.

As most people use conversational tone when doing voice searches, you’ll need to create content that will match their expressions. Having structured data markup on site is also critical as it will allow search engine robots to better categorize your articles. Another great practice is ensuring that your site is mobile-optimized.

Conclusion

Marketers can expect some tectonic shifts in 2024. Promotional activities are now more streamlined than ever, with companies relying on numerous tools to analyze real-time data and generate content for various online platforms. After reading this post, you should have a better understanding of what to expect in the following year and how to prepare for these upcoming changes!

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