Search engine optimization (SEO) is all about making your site more visible to internet users. Visibility plays a significant role in selling your products or services because you will gain more customers. 

Search engines like Google use various algorithms to collect information from your site and make their search results accurate. This way, the users of search engines can find precisely what they are looking for in a matter of seconds.

How can you perfect your SEO and track your progress? We will give you a few simple steps you can follow to gain visibility on search engines. 

Keywords

When it comes to your site’s content, you should avoid using your chosen keywords too often. This way, you might come across as a spammer trying to game the system, and you won’t climb up in the SERPS – you might even be penalized. Instead, you should try using the keyword only a few times per page and in a natural and logical way. 

Furthermore, you don’t want your content to impose your products or services on your customers. It might be better to present your products or services as a possible solution rather than something extraordinary. You can do that with proper keywords and the right amount.

For example, if a lawyer were to start working on SEO, they might use keywords such as “lawyer AZ”, “law practice in Ohio”, or some keywords tightly related to their field of work, like “personal injury lawyer”. 

A good tip that BANG Website Design Phoenix AZ, which specializes in providing affordable SEO for lawyers, recommends is that you should: “focus on incorporating a mix of long-tail and short-tail keywords in different pages of your website and in your blog posts, which you should put out several times a month.”   

Metadata 

Metadata can either be a title or a description. These two help your page get more views, but remember that you need to be creative when creating metadata. 

The meta title is the title that will appear on the search engine, and it, therefore, needs to catch the viewer’s eye. You should avoid cliche and simple titles and add a little mystery to them. People are curious and love to see when someone is creative. By creating a good meta title, you will surely get more views. 

On the other hand, the meta description appears below the title, a short description of what is in the text. Again, you need to be creative to get more views. Another thing you should keep in mind is to be concise with your meta description and keep it short (up to 160 characters).

Linking 

Linking can be a major dealbreaker, so you can use internal and external links in your texts. If you use internal links (links from your site), you can make the readers stay on your site for longer and learn more about your business. 

However, external links are also a good idea – these links can lead to statistics or other research. This way, your site will have an educational purpose, and people will see that you put time and effort into your content. 

Proper formatting 

Proper formatting plays a significant role in SEO. You don’t want to use more than two fonts on your site and don’t want to get too crazy with colors, bolding, etc. Keep your content clean, simple, and easy to read. 

That includes proper line spacing, proper font size, and headings. When it comes to line spacing, you don’t want it to be too small or too large. Using a 1,5 line spacing might be the perfect solution for your content. 

The font size should be large enough to be easy to read but not so large that it looks comical. For example, you can use an 11 font size for your content, but when it comes to headings, you want them to differ from other content. Using a bigger font size is the trick here. 

Make sure to filter your headings, H1, H2, and H3, and make sure they all have different fonts according to their importance. The title should be the biggest one of these (H1). 

Conclusion 

If you are new to the SEO game, we have prepared some tips that might help you get the best out of search engines. The most important thing to remember is to be creative with your content and make sure that your content is clear. 

You also need to remember that there is plenty of competition, so to stand out, you need to have some unique features. Don’t get too crazy with it, though – your page shouldn’t look like a circus act, but it should rather have a clean and sophisticated design. 

Remember, you can always get a professional’s help when it comes to SEO. 

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